A new Diamonds Direct store has opened at the corner of Peachtree Road NE and Maple Drive NE, just north of Buckhead Village. This location aims to provide ethically sourced diamonds and top-notch customer service to the greater Atlanta area.
“Diamonds Direct has targeted Atlanta as a key market, and Buckhead’s dynamic business environment made it the perfect choice,” said Dovy Klarberg, partner and president South of Diamonds Direct. “We see great potential in Atlanta and are thrilled to join this vibrant community by offering our exceptional service.” Ken Hallman, store manager, and the local Atlanta team bring strong ties to the area, adding to their enthusiasm for introducing Diamonds Direct to the community.
Diamonds Direct is renowned for its customer-centric policies, including a 110% Lifetime Upgrade policy. This allows customers to trade in their original engagement ring, solitaire diamond pendant, or diamond stud earrings and apply 110% of the original purchase price toward a different size, quality, or shape upgrade. Additionally, customers benefit from a lifetime warranty and complimentary services such as jewelry maintenance, tightening, cleaning, sizing, and appraisal.
As a direct-to-consumer retailer, Diamonds Direct oversees every stage of a diamond’s journey, from ethical sourcing to cutting and transportation. By eliminating middleman markups, they ensure competitive pricing and high-quality diamonds. The showroom features an inventory equivalent to 30 traditional jewelry stores, offering a wide selection.
The new Atlanta store is committed to social responsibility and community engagement. It plans to collaborate with local organizations like the Ronald McDonald House Charities and CURE Childhood Cancer. “Atlanta has a strong network of nonprofits, and we look forward to supporting causes important to the local community,” said Daniel Waters, general manager of the Buckhead location. Diamonds Direct has a history of raising significant funds for charitable causes since its inception.
