A new campaign promoting the values of natural diamonds, branded as “Real, Rare, Responsible,” is making waves with its visually stunning ads that emphasize the beauty and uniqueness of these gems.
Several top jewelers, including Ben Bridge, David Gardner’s Jewelers, R.F. Moeller Jeweler, and Sissy’s Log Cabin, are joining forces to boost the campaign. Pre-holiday marketing efforts are being rolled out by these retailers in support of the Natural Diamond Council (NDC) initiative.
Retailers across the U.S. are being provided with a wide range of customizable promotional materials. These include TV and film spots, ranging from 15 to 30 seconds, along with print and digital content, social media posts, radio scripts, and point-of-sale materials. The materials prominently feature natural diamond engagement rings and can be adapted with each retailer’s branding.
Additionally, retailers involved in the campaign can take advantage of the NDC’s “Beyond the 4Cs” education platform. This resource offers valuable insights into ethical sourcing and the responsible practices associated with natural diamonds.
This initiative aims to highlight the enduring appeal of natural diamonds while promoting transparency and responsible sourcing in the jewelry industry.
