Astrea London, a luxury jewellery brand specializing in lab-grown diamonds, has announced the opening of its first standalone boutique at the Fairmont Windsor Park, a luxurious English country retreat. The boutique, set to open in mid-October 2024, will be the world’s first store dedicated exclusively to sustainable and lab-grown diamonds within a luxury hotel.
The boutique will showcase Astrea’s ready-to-wear collections, engagement rings, and bespoke creations. These pieces push the boundaries of design, with some so ambitious that crafting them from mined stones would be nearly impossible.
Astrea London has already gained attention from high-profile figures, including model Coco Rocha, who wore the brand’s jewellery at the 2024 Cannes Film Festival.
What sets Astrea apart is its focus on offering only the highest-quality lab-grown diamonds, comparable to the top 1% of mined stones globally. Each piece is certified by IGI or GIA, with expert gemologists ensuring top-notch quality. For example, a 2-carat lab-grown diamond of D color and VVS1 clarity is priced at $5,000, while a similar mined diamond costs $50,000.
Co-founders Nathalie Morrison and Claire Ferrini expressed excitement about the new boutique, stating, “We are thrilled to open our first UK boutique in a location that reflects the luxury, innovation, and prestige of our brand. Fairmont Windsor Park embodies our ethos of modern luxury—beauty, innovation, and sustainability.”
Ryan Nicholls, General Manager of Fairmont Windsor Park, shared his enthusiasm, noting, “We are delighted to welcome Astrea London. Their commitment to craftsmanship, sustainability, and modern luxury aligns perfectly with the experience we offer our guests.”
The Boutique Experience
The boutique, spanning 20 square metres, is designed to complement the hotel’s aesthetic. It features natural wood, modern metallic vitrines, and textured linen walls, creating a serene and luxurious atmosphere. A discreet area of the boutique will be dedicated to bespoke consultations, offering personalized design services.
Astrea London’s Diamond Collections
The boutique will highlight Astrea’s hero collections, which include lab-grown diamond pendants, bracelets, earrings, and rings, crafted from D and E colorless diamonds with VS1+ clarity. A wide selection of engagement rings will also be available, with endless bespoke options.
A standout feature of the boutique will be the unveiling of Astrea’s signature piece, the ‘Eternal Eight.’ This groundbreaking creation can be worn in eight different ways and features 455 lab-grown diamonds, including a vivid blue star and a fancy vivid pink star. Weighing 105 carats, the Eternal Eight took seven months to craft, involving 14 artisans and five expert cutters.
Astrea London’s new boutique at Fairmont Windsor Park aims to redefine luxury jewellery with its sustainable ethos and innovative designs, offering an exclusive experience for discerning customers.
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