De Beers will start offering country-of-origin details for all rough diamonds larger than 1.25 carats that are registered on its Tracr platform and sourced from its mines. This new initiative will begin in 2025 and will later expand to include diamonds over 1 carat. This change aligns with new import regulations for diamonds set by the Group of Seven (G7) nations.
Al Cook, CEO of De Beers, emphasized the significance of this move. “For the first time, we can offer customers the provenance of their diamonds at scale,” he stated. “Our goal is to share the full story of each De Beers-sourced diamond, tracking its journey and positive impact from the mine to its final crafting.”
Previously, the Tracr platform provided a general origin label, indicating that diamonds came from De Beers’ operations in Botswana, Canada, Namibia, or South Africa. This method involved aggregating similar diamonds from multiple countries before sale.
With the introduction of new scanning technology and advanced artificial intelligence, Tracr can now pinpoint the exact country where each diamond was mined. This enhancement aims to increase transparency and traceability in the diamond supply chain.
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