A new chapter in luxury retail has begun in Preston with the opening of Loupe, the latest boutique from the Beaverbrooks Group. Located at 37 Fishergate, this marks Loupe’s first presence in the North of England, expanding the brand’s exclusive offering of high-end watches, diamonds, and fine jewellery. The boutique builds on the legacy of Whittles Jewellers, a beloved local name for over 160 years, while introducing a modern, luxurious shopping experience focused on quality and exceptional service.
Loupe, which was created by the 105-year-old family-owned Beaverbrooks Group, now boasts three locations, including this newly launched Preston store. The boutique follows the success of Loupe’s Milton Keynes and Croydon branches, which opened in 2022 and earlier this year, respectively. With its thoughtful design and curated collection, Loupe brings a fresh approach to the luxury jewellery market, offering an elevated shopping experience in the heart of Preston.
Exclusive Rolex Retailer and Luxury Service
Loupe Preston continues its long-standing relationship with Rolex as the exclusive official retailer in the area. The boutique has offered Rolex watches for over 50 years, and clients can also take advantage of its Rolex Authorised Service Centre. This facility provides top-tier repairs and servicing, with a bespoke viewing area where customers can observe skilled watchmakers at work, all while enjoying luxury refreshments in a comfortable, private space.
The boutique showcases a carefully curated collection of fine jewellery, including Loupe’s own exclusive diamond pieces. Collections such as Spyra, Confidante, and Asteria feature a range of contemporary and classic designs, all hand-selected by Loupe’s expert buying team. Each piece is stamped with Loupe’s hallmark, ensuring quality and craftsmanship. Additionally, Loupe is home to luxury timepieces from renowned brands like OMEGA, Breitling, and TUDOR, as well as Mikimoto fine jewellery.
Personalised Luxury Shopping Experience
Clients are invited to indulge in bespoke consultations, tailored to their individual preferences. Whether selecting a statement piece of jewellery or a luxury watch, each consultation is designed to make the experience as personal and enjoyable as possible, with the option to sip on a favourite beverage while browsing the collections. As the festive season approaches, Loupe Preston’s team is prepared to assist shoppers in finding the perfect gift, ensuring that every purchase is both memorable and meaningful.
A New Era for Loupe and Preston
Anna Blackburn, Managing Director of Beaverbrooks, expressed her excitement about the opening, noting the importance of continuing the Whittles legacy while introducing a modern touch to the luxury sector. “Loupe offers a fresh approach to the luxury market,” Blackburn said. “The name itself is inspired by the magnifying glass used by jewellers, symbolising our focus on craftsmanship and beauty. It represents a new perspective on luxury, one that celebrates exceptional quality and customer experience.”
Rose Wilson, Boutique Manager at Loupe Preston, shared her enthusiasm for the boutique’s opening. Having worked at Whittles for over 15 years, Wilson is eager to bring a new level of luxury to the city. “We’ve carefully designed every aspect of the boutique, from the luxury bar to the consultation areas, ensuring our clients feel relaxed and pampered while they explore our curated collections.”
With more than 80 years of combined experience, Loupe’s team is committed to upholding the high standards of service that clients have come to expect. Whether discovering timeless jewellery or exploring world-class watch brands, Loupe Preston promises to offer a new dimension of luxury for years to come.
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