Jewelry designer Melinda Maria has found herself riding a wave of success this holiday season, thanks to pop superstar Taylor Swift. Swift wore Maria’s Julian Loves Diamonds Necklace—a $118 chain-link design—at a Kansas City Chiefs game this September, triggering an immediate and repeated sell-out of the piece.
Maria, who has been designing affordable yet luxurious jewelry for years, shared with Page Six Style that the necklace has become one of her most popular designs, with demand far outpacing supply. “It’s unique, blingy, and cool-girl all rolled up into one silhouette,” said the LA-based designer. “I literally can’t keep it in stock.”
Swift, a long-time fan of Melinda Maria’s pieces, has consistently chosen the designer’s creations for over a decade. When asked why the pop icon, who is known for her high-end tastes, gravitates toward Maria’s accessible designs, Maria humorously responded: “Because they’re dope.” She added that while the collection includes some classic pieces, there is always an edge to her designs that appeals to modern sensibilities.
Maria’s fanbase spans far beyond Swift. Celebrities such as Jennifer Lopez, Hailey Bieber, Rihanna, and Sydney Sweeney have also been spotted wearing her jewelry. With an ever-growing A-list following, Maria’s pieces have become a staple in Hollywood fashion.
For those looking to gift something extra special this holiday season, Maria offers insight on how to choose the right piece. “When I know a celebrity wants something, I go to their Instagram to see what they already wear, then find something similar that elevates their look or can layer with it,” she explained.
Below, Maria shares her top gift recommendations for the holidays:
She’s So Smooth Teardrop Hoop Earrings ($68): A trendy alternative to classic hoops, worn by Hailey Bieber.
Not Your Basic Tennis Necklace ($185): A hand-linked necklace that Maria recommends pairing with casual outfits like jeans and a T-shirt.
Oh She Fancy Graduated Hoop Earrings ($65+): A blingy yet demure option, perfect for those looking to add sparkle without going overboard.
Love Letters Medallion Necklace ($108): A personalized mother-of-pearl piece, ideal for layering and gifting.
Julian XL Heart Cuban Chain Necklace ($118): A bestseller for years, which can be engraved with personal messages.
As celebrities continue to turn heads in her designs, Melinda Maria’s jewelry is proving to be the perfect blend of style, quality, and affordability for the season of giving.
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