Jared has teamed up with renowned wedding dress designer Vera Wang to launch an exclusive high jewelry collection, marking the third installment of the Jared Atelier line, a luxury arm of the Signet Jewelers-owned brand. The 14 one-of-a-kind pieces, designed by Wang, are now available exclusively at Jared, just in time for the holiday season.
To celebrate the launch, Vera Wang hosted an intimate event at her Park Avenue residence in New York City, where she showcased the stunning pieces created in collaboration with the retailer. This new collection represents a blend of timeless elegance and modern minimalism, reflecting Wang’s signature style, which has already been seen in her engagement ring line for Jared.
“This collection is a deeply personal composition of both architectural and organic design elements,” said Vera Wang. “It was born from the desire to create pieces that are relevant and effortless for any occasion, merging instinctive creativity with intentional design. Bringing these personal elements to life through jewelry has been an extraordinary experience.”
The Jared Atelier x Vera Wang collection features three primary motifs: “Diamond Strings,” “Ribbons,” and “Serpents.” Each theme embodies a distinct aesthetic, drawing from nature, culture, and the designer’s own experiences.
The Diamond Strings motif evokes casual elegance, with pieces featuring dynamic movement, including a statement arm cuff and two necklaces. The Ribbons sub-collection, the largest of the three, celebrates femininity and grace, with six distinct pieces, including a pair of earrings, a ring, two bracelets, and a double-wrap diamond necklace with a bow closure. The Serpents motif, which holds deep cultural significance, is inspired by Wang’s Chinese heritage. In Chinese culture, serpents are symbols of fortune, health, prosperity, and transformation. This motif includes five pieces set with ruby-eyed serpents, including a ring, earrings, bangle, necklace, and brooch.
All pieces in the collection are crafted in 18-karat white gold, adorned with diamonds and rubies. Prices for the collection range from $12,500 to $125,000.
Claudia Cividino, president of Jared, expressed excitement about the partnership, noting, “Our Jared Atelier collection by Vera Wang is a stunning showcase of luxury design and exceptional craftsmanship. We had the honor of collaborating with Vera to bring these nature-inspired, culturally rich pieces to life. This marks a monumental milestone as we celebrate 30 years of accessible luxury at Jared with the launch of Vera’s designs.”
Jared first introduced its Atelier collection in 2022 and followed up with a high jewelry collaboration with designer Shy Dayan in 2023. The high jewelry range, which spans from $9,000 to $200,000, has helped set Jared apart in the luxury market, catering to customers seeking distinctive, high-end pieces beyond the traditional retail space.
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