When it comes to Bvlgari, one design stands out above the rest: the Serpenti. This iconic snake motif has become synonymous with the luxury brand, constantly evolving since its debut in 1948.
Originally introduced as a jewellery-watch with a flexible gold Tubogas body and a square dial representing the snake’s head, the Serpenti has transformed over the decades. Each iteration brings fresh combinations of materials, designs, colours, finishes, and textures, keeping the motif timeless yet modern.
This year, Bvlgari has unveiled a new Serpenti collection to celebrate the Chinese New Year of the Snake. In Chinese culture, the snake is seen as a symbol of wisdom, luck, and charm. Known for its ability to shed its skin, the snake is also considered the most mysterious of the 12 zodiac animals.
The latest collection, Serpenti Infinito, showcases the brand’s ability to capture the snake’s fluid movement and dynamic energy. The pieces are crafted with precision, blending contemporary design with the mesmerising beauty of the serpent.
The collection features the snake in various forms: sleek and slender, mysterious and enigmatic, or ultra-modern and stylised. Some designs are adorned with sparkling gemstones, while others are coated in vibrant enamels. Each piece highlights Bvlgari’s innovative goldsmithing techniques, proving once again why the Serpenti remains a timeless icon in the world of luxury jewellery.
With this new collection, Bvlgari continues to honour the Serpenti’s legacy, offering pieces that are both elegant and symbolic, perfect for celebrating the Year of the Snake.
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