Erin Cummings has introduced Armine + Ambrose, a new semi-fine jewelry brand that combines style with purpose. The brand, now available online, offers pieces designed to be both beautiful and meaningful. Inspired by her passion for fashion and her commitment to creating jewelry that resonates emotionally, Cummings aims to craft pieces that inspire and empower.
“This brand is more than just jewelry,” says Cummings. “It’s about celebrating the courage to pursue big dreams, the strength to overcome challenges, and the authenticity to stay true to yourself. Each piece tells a story and acts as a wearable reminder of the values we cherish.”
The collection features elegant and thoughtful designs, including:
Big Dreams Hoops: A tribute to chasing ambitious goals, these hoops symbolize courage and determination.
Who You Are Hoops: Designed to remind wearers to stay authentic, even in the face of life’s challenges.
The Pinky Promise Ring: A subtle commitment to prioritize what truly matters, even when balancing life feels overwhelming.
The A’s Earrings: Inspired by The Art of Possibility, these earrings feature inverted A’s representing Rule #3: “Give Yourself an A.” They encourage wearers to assume positive intent in themselves and others, fostering a mindset of compassion and self-belief.
The brand’s name, Armine + Ambrose, holds personal significance for Cummings. It is derived from the middle names of her children, symbolizing legacy, intention, and the journey to live boldly and meaningfully.
Cummings also emphasizes the intentional design of the brand’s website. It encourages customers to “Search Your Intention” and reflect on their personal “why” before making a purchase. “I want people to see this jewelry as more than an accessory,” she explains. “I want them to buy it with purpose and wear it as an expression of who they are and what they aspire to achieve in life.”
Armine + Ambrose is now live online, offering customers the chance to own pieces that are as meaningful as they are stylish.
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