2025 marks a significant milestone for John Hardy, the renowned jewelry brand founded in 1975. Known for its silver-centric designs, the brand has long been a pioneer in sustainability and eco-conscious practices. Inspired by the lush landscapes of Bali, Indonesia, where its pieces are crafted, John Hardy has consistently prioritized preserving and enriching the environment and communities that inspire its creations.
From its inception, founder John Hardy championed sustainable practices, aligning the brand with nature long before it became a global trend. This commitment extends to the brand’s exclusive use of natural diamonds, which remain central to its designs.
In a recent feature with Only Natural Diamonds, John Hardy’s Creative Chairman, Reed Krakoff, emphasized the brand’s dedication to natural diamonds. Core collections like Spear, Black Sand, and the Artisan Series all feature naturally mined diamonds. “Mined diamonds carry a deep sense of heritage and tradition. They hold a unique value and significance for many people,” Krakoff explained. He also highlighted the broader impact of the natural diamond industry, which supports the livelihoods of 10 million people worldwide through education, healthcare, and fair wages.
The Artisan Series, in particular, showcases the brand’s innovative spirit. These one-of-a-kind pieces combine exclusive gemstones, advanced setting techniques, and bold designs. Krakoff described the process as organic, often driven by the unique characteristics of the stones. “Sometimes, a design evolves entirely based on the stones we discover,” he said.
Standout pieces from the Artisan Series include the Spear Coil necklace, Spear Flex Cuff, and Spear Ring, crafted in 18K gold and adorned with diamond pavé and baguette clasps. These designs often command five- and six-figure price tags. Another highlight is a Pebble Collection ring featuring an ombre effect created with blue sapphires, peridots, emeralds, tsavorites, and yellow sapphires.
The collection has already resonated with customers, with many pieces selling out quickly. Krakoff noted, “This series has sparked a demand for more exclusive, rare, and high-value designs. Success in this space requires the right combination of design, price, and brand identity.”
Sustainability remains at the heart of John Hardy’s ethos. Chief Marketing Officer Matt Tepper emphasized that the brand’s eco-activism dates back to its founding. “Since 1975, sustainability and social impact have been integral to our business. This commitment continues to inspire pride among our employees and resonates with our customers,” he said.
As John Hardy approaches its 50th anniversary, its dedication to sustainability, craftsmanship, and natural diamonds ensures its enduring relevance in the luxury jewelry market.
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