New York-based Luxe Software, a provider of cloud-based operating systems tailored for jewelry stores, announced on Thursday that it has successfully raised $2 million in seed funding. The investment round was led by Bienville Capital Management.
The company plans to use the fresh capital to accelerate product development and broaden its presence in the jewelry industry. Luxe’s software suite integrates a range of tools, including point-of-sale systems, customer relationship management (CRM), analytics, communications, and inventory management, offering a comprehensive solution for jewelry retailers.
In addition to the funding announcement, Luxe revealed the appointment of Val Katayev as its new CEO. Katayev, a seasoned entrepreneur, will also join the company’s board of directors. He is the founder of Jocalio Group, a data-driven jewelry manufacturer, and will continue to serve as its CEO alongside his new role at Luxe. Katayev’s entrepreneurial background includes founding ToneMedia and ToneFuse, two digital marketing companies later acquired by Lagardère Group.
Luxe Software was founded last year by Amiraj Dhawan, who currently serves as the company’s Chief Technology Officer (CTO). Dhawan brings a strong technical background, having previously worked as an engineer at DoorDash and Yelp.
The funding and leadership changes position Luxe to strengthen its innovative software offerings and further establish itself as a key player in the jewelry retail technology space.
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