Singapore-based label Aupen, known for its asymmetrical bags favored by celebrities, has introduced its first jewelry collection in collaboration with LVMH Métiers d’Art.
The debut collection features Sinner, a pair of oversized statement earrings designed to empower women to embrace their inner confidence. Priced at $790, the earrings boast dramatic S-curves, crafted from gold-tone metal and adorned with sparkling crystals at both the top and bottom.
These striking earrings are the result of a partnership with Jade Groupe, a Parisian atelier renowned for producing luxury hardware for LVMH-owned fashion houses. Aupen describes the design as reflecting a “serpentine path of temptation and defiance,” where each curve symbolizes secrets, mischief, and bold self-expression. The brand invites women to wear the pieces and channel their inner siren with pride.
Aupen’s jewelry collection has already caught the attention of stars like Emma Stone and Dakota Johnson. The label gained widespread recognition in 2023 when singer Taylor Swift was seen carrying the Nirvana bag on a date with NFL star Travis Kelce. More recently, Aupen’s affordable bags, priced under $500, have been spotted on celebrities such as Lucy Liu, Anya Taylor-Joy, Rachel Zegler, and Jenna Ortega.
In July, Aupen announced its partnership with LVMH Métiers d’Art, gaining exclusive access to the finest French production facilities and expert craftsmanship. Last November, the brand revealed that Nicholas Tan, who had previously been known as the company’s commercial director, is the founder of Aupen, after keeping his true role a secret.
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