Austrian crystal brand Swarovski, in collaboration with Qatar Duty Free (QDF), has strengthened its presence in the Middle East with the launch of a new standalone boutique at Hamad International Airport.
Spanning 82 square meters, the boutique introduces Swarovski’s ‘WonderLux’ retail concept to the region, delivering a premium and personalized shopping experience tailored for international travelers.
The store, designed in Swarovski’s signature blue—a key color of the WonderLux concept—showcases the brand’s iconic jewelry, accessories, and home decor collections. The immersive space is crafted to inspire exploration, highlighting Swarovski’s latest designs and signature pieces.
Notably, the store’s entrance features the latest campaign starring global pop sensation Ariana Grande, adding a touch of star power to the shopping experience.
Thabet Musleh, Qatar Airways Group Chief Retail and Hospitality Officer, emphasized the significance of the new boutique. “At QDF, we pride ourselves on introducing pioneering and innovative concepts. Swarovski’s new retail space perfectly aligns with our vision to bring regional firsts and world-class retail experiences to our passengers,” he said.
“This exciting addition is more than just a luxury destination; it reflects Qatar’s dedication to offering an exceptional shopping experience to visitors from across the globe. The boutique is a must-visit, combining elegance with an outstanding range of products,” Musleh added.
Nasr Sleiman, General Manager for the Middle East, India, and Southeast Asia at Swarovski, highlighted the brand’s commitment to innovation and heritage. “Swarovski’s new retail space celebrates our craftsmanship and design legacy, offering an unparalleled shopping experience,” he said.
“This milestone underscores our dedication to bringing a unique blend of innovation and elegance to the Middle East travel retail market,” Sleiman concluded.
The new boutique is set to become a highlight for travelers passing through Hamad International Airport, combining luxury, innovation, and a world-class shopping experience.
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