The Beverly Hills Planning Commission has approved a development plan for a three-story Cartier store at 370 N. Rodeo Drive. The luxury jeweler’s new location will stand 45 feet tall and include three retail levels, a basement, and an outdoor terrace on the third floor. According to city staff, the terrace will serve as a limited-use lounge for VIP customers. The store will not provide parking or valet services.
The project, designed by Foster and Partners, was presented to the planning commission by Fernando Beauchamp, architect and head of store planning for Cartier North America. He emphasized the significance of the new store.
“This location for us means everything,” Beauchamp said. “Beyond the Cartier structure and segmentation, it’s what we call a Cartier ‘temple’ … That explains the importance and the magnitude of what it means for the international network as well.”
Cartier refers to its flagship locations in Paris, London, and New York City as “temples” on its official website.
The Planning Commission did not receive any public comments for or against the project. While commissioners praised the design, some raised concerns about the absence of parking.
Under Assembly Bill 2097, projects within a half-mile of public transit stops are not required to provide parking. The future Cartier store will be near the Wilshire/Rodeo Metro Subway station, expected to open in 2026.
Commissioner Myra Demeter questioned how customers and employees would access the store.
“I was a little concerned about where your employees will park and where those buying a $20,000 necklace will park,” Demeter said. “I know there are public structures, but I’d like to know what plans you have for servicing. They’re certainly not going to take bicycles to make these purchases.”
Beauchamp responded that most customers would arrive by chauffeur, similar to the clientele of Cartier’s current store at 411 N. Rodeo Drive, which also lacks parking. He added that most employees are expected to use public transportation.
The project was first approved in 2018 but faced delays due to regulatory changes and the COVID-19 pandemic. The previous building on the site was demolished in 2024. Beauchamp stated that the current project is “99% the same” as the original plan.
Deborah Quick, a representative of the project, explained that one regulatory change stemmed from a 2018 remapping of the Santa Monica fault by the California Geological Survey. The fault zone was found to run directly below Rodeo Drive. As a result, geological testing led to a structural adjustment in the building’s design.
“The city’s geologist recommended a modest structural setback in the corner of the parcel on Rodeo,” Quick said. “There was minor evidence of secondary faulting there. If ground movement occurs in the future, the building will be structurally supported outside of that corner. Cartier remained committed to Foster and Partners’ design, ensuring the façade appears continuous from the street.”
Cartier aims to open the new store between July and September 2027. Excavation is scheduled to begin in August.
The Planning Commission unanimously approved the project with one condition: no amplified sound audible beyond the property lines will be allowed on the third-floor terrace.
“I think this is a fantastic project,” Commissioner Gary Ross said. “It’s not just a beautiful project, it’s an important project for the Golden Triangle in Beverly Hills. Cartier is a valued brand in our community and a partner in the city.”
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