French luxury jewelry and watch brand Boucheron has named NCT’s Mark as its newest brand ambassador.
On March 13, Boucheron announced the appointment, welcoming the Korean-Canadian artist to its team.
“We are very happy to welcome Mark from NCT as a Friend of the Maison,” the brand said in an official statement. “His multifaceted talent and bold creative vision reflect our dedication to artistic expression. We look forward to this new journey together, starting with our iconic Quatre collection.”
Boucheron highlighted Mark’s fearless approach to creativity and self-expression, calling him a perfect fit for the brand. “His free spirit aligns with our core values, making this partnership a natural choice,” the company stated.
The brand also mentioned Mark’s upcoming solo album, set for release in April 2025. “With his first solo album, Mark will once again showcase his creativity, strength, and boldness—qualities that match the spirit of our Quatre collection. He will feature the collection throughout his promotional activities.”
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