Crevette Design Studio has found a new home in San Diego, offering a welcoming space where creativity thrives, clients can gather, and jewelry becomes a means of self-expression. Founders Victoria Schulte and Charlotte Zappulla say their vision was to create an inviting atmosphere distinct from traditional jewelry stores.
Located at 985 W. Lauren St., the studio operates by appointment or chance visits. Regular studio days provide opportunities for visitors to stop by and engage with the brand.
“Many clients have told us that jewelry stores often feel intimidating and unapproachable,” says Schulte, who co-founded Crevette with Zappulla in 2023. “We wanted to create the opposite experience.”
The duo designed the space to resemble a stylish older sister’s apartment, blending bright colors, warm decor, and a modern industrial touch. “It’s different from most jewelry stores,” Schulte explains.
Before opening the studio in February, Schulte and Zappulla met clients virtually or in coffee shops and hotels around San Diego. A weekly pop-up provided temporary space, but it lacked the aesthetic and flexibility they desired.
“We didn’t want a traditional retail store,” Schulte says. “We just needed a place that felt like us, where we could work and meet privately with clients.”
After a four-month search, they found the perfect location through Craigslist. “We saw some great places, but this space met all our design criteria. The lighting is amazing, with windows on both sides,” Schulte adds.
The studio sits at a busy intersection, near the iconic Casbah music venue and Little Italy. While the building features industrial architecture, the interior embraces warmth and playfulness. A large orange curtain separates the showroom from the workshop.
“The curtain adds privacy while keeping the design stylish,” Schulte notes.
The studio’s playfulness extends to the jewelry and an unexpected theme—shrimp. The name “Crevette” means shrimp in French and is also a term of endearment. Clients and friends frequently gift the founders shrimp-themed decor, including vases, paintings, ornaments, and espresso cups.
Looking ahead, Schulte and Zappulla plan to host dinner parties, workshops with local makers, and a summer “Golden Hour” series. They also hope to expand into an attached garage to create a jewelry bench, stained glass studio, and photography space.
“We have big dreams, but we’re taking it one step at a time,” Schulte says.
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