As Eid 2025 approaches, the demand for gold jewelry is on the rise, outpacing interest in other precious metals. This trend was highlighted by Winner Melita, Brand Manager of The Palace Jeweler, during a media gathering at Senayan Park in Central Jakarta on Monday, March 10, 2025.
Winley noted that gold jewelry is particularly popular during the festive season, with women being the primary buyers. “During Eid, more people purchase gold jewelry compared to precious metal jewelry,” he explained.
Popular Jewelry Styles for Eid
According to Winley, large-sized gold jewelry with shiny details is the most sought-after during this period. He added that many buyers choose pieces that complement traditional closed clothing worn during Ramadan and Eid.
“Many people buy big bangles, bracelets, rings, or necklaces,” Winley said. “Large jewelry is believed to give a luxurious impression and complete the wearer’s festive look. When worn on Eid, it sparkles and enhances the overall appearance on this special day.”
Tips for Buying Gold Jewelry
For those planning to purchase gold jewelry for Eid, here are some expert tips to ensure a wise investment:
Check the Gold Grade
Gold quality is measured in carats, with 24 carats being pure gold. For more durable and sturdy jewelry, consider 18-carat or 22-carat gold, which is mixed with other metals for added strength.
Monitor Gold Prices
Gold prices fluctuate daily, so it’s essential to stay updated on the current market rates. Check official websites or trusted gold shops to avoid overpaying.
Buy from Reputable Sellers
Always purchase gold from certified and well-known jewelry stores. These shops offer quality products and provide traceability. Avoid unknown sellers to reduce the risk of buying counterfeit or substandard gold.
Verify Authenticity
High-quality gold jewelry should come with a certificate of authenticity, detailing the grade, weight, and type of gold. Additionally, request a purchase receipt as proof of transaction, which can be useful if you plan to resell the jewelry in the future.
As Eid approaches, gold jewelry remains a symbol of celebration and elegance, with buyers seeking pieces that combine tradition, luxury, and lasting value.
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