Manak Jewels, a prominent name in the world of natural fancy color and antique cut diamonds, celebrates its 50th anniversary in the jewelry industry. Founded in 1975 by Ambrish Sethi, this family-owned company has grown into a symbol of innovation, quality, and craftsmanship. Today, the business continues to thrive under the leadership of Director Sumeet Sethi.
“Our journey started with a simple question: ‘Why not?’” says Sumeet Sethi. “This philosophy has been our guiding principle for fifty years, leading us to introduce new colors, cuts, and experiences in the diamond market.”
Manak Jewels is credited with introducing natural color diamonds and reviving antique cuts such as briolettes, rose cuts, and old mine diamonds. These innovations have established the company as a leader in the movement of “Ethnic Revivalism,” while maintaining a strong commitment to using only natural gemstones.
The company’s slogan, “Be Natural,” reflects its dedication to both natural stones and honest business practices. Retail jewelers who partner with Manak Jewels can expect transparent communication, clear sourcing, and an authentic approach to business—free from unnecessary formality.
“We believe trust is the foundation of the jewelry business,” explains Sethi. “Our partners appreciate that we stay true to our values in both our products and our relationships. When you work with Manak, you’re not just getting natural stones, but also building a partnership with a company that genuinely cares about your success.”
Manak Jewels is also known for its strong ethical sourcing practices, offering full traceability for all of its gemstones. This commitment to responsibility, along with exceptional customer service and transparency, has helped the company build lasting relationships with retailers across the industry.
To celebrate its 50th anniversary, Manak Jewels is launching a charitable initiative with Jewelers for Children (JFC). The company will donate a percentage of its profits to support JFC’s efforts to help children in need. This partnership contributes to the more than $64 million raised by the jewelry industry for organizations like St. Jude Children’s Research Hospital and Make-A-Wish.
“As we reflect on our past accomplishments, we are also looking ahead to creating a meaningful future,” says Sethi. “Through our partnership with Jewelers for Children, we are extending our legacy beyond creating beautiful jewelry to making a positive impact on children’s lives.”
Manak Jewels will showcase its special anniversary collection at upcoming industry events, including JCK Las Vegas (Booth 7065). The company also participates in AGTA Tucson, GemGenéve, Hong Kong shows, JA New York, and AGS Conclave.
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