Kurate International, a leading watch and jewelry company, will unveil its refreshed Belle & Beau jewelry range at the upcoming TFWA Asia Pacific Exhibition in Singapore. The event will take place this May, with Kurate presenting from Basement 2, Stand F03.
Belle & Beau is one of Kurate’s flagship brands in travel retail. Known for offering stylish, accessible fashion jewelry, the brand has gained popularity with travelers across the globe. This year, Kurate will spotlight its exclusive stainless steel collection designed specifically for the travel retail market.
According to Sharon Edwards Smith, Key Account Manager at Kurate International, the updated collection meets the needs of the Asia Pacific region and appeals to customers with a taste for both fashion and practicality.
“Jewelry trends for 2025 focus on bold, chunky styles and the return of yellow gold tones,” Edwards Smith said. “These trends are reflected in Belle & Beau’s new stainless steel collection. The pieces are durable, on-trend, and designed to be worn everywhere—from the beach to a night out.”
The stainless steel range is water-resistant, tarnish-free, and made to endure active lifestyles. These features have already proven successful in inflight sales. Encouraged by that success, Kurate is expanding the collection and updating its display units to match.
“This is more than just a product update,” Edwards Smith added. “We’re evolving Belle & Beau to focus more on exclusivity, style, and sustainability. Our new hanging display format reduces packaging and allows customers to touch and try the jewelry, which we believe is essential for converting interest into sales.”
The brand’s redesigned free standing display unit (FSDU) plays a central role in the launch. One side of the unit is dedicated solely to the stainless steel range. Prices start at £18 (US$24), making the collection an attractive option for impulse buyers.
The new collection features a contemporary grey packaging design, marked with a stainless steel sticker to distinguish it from other products on the FSDU. The display is also more compact, with fewer facings to give a sleek, modern look and encourage customer interaction.
Travelers will have four sections to explore on the FSDU: the new stainless steel collection, best-selling items, permanent promotions, and other travel retail exclusives.
As Kurate builds on its success with regional airlines, it is also exploring new partnerships in airport stores and cruise retail. With the Belle & Beau update, the company continues to show its strength in inflight retail while positioning itself for future growth across the broader travel retail sector.
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