Bulgari has just unveiled the world’s largest single-branded luxury jewelry manufacturing facility. The company expanded its jewelry workshop in Valenza, Italy, by 204,514 square feet, bringing the total size to 355,209 square feet. This new facility, the largest of its kind globally, is a testament to Bulgari’s commitment to craftsmanship and the “Made in Italy” ethos.
The new expansion will also create significant job opportunities. Bulgari plans to hire 500 new craftsmen and aims to generate a total of 1,600 jobs by 2029. The company has also established an in-house school to train future jewelers, offering a pathway for both aspiring artisans and potential hires.
“This is a very important day for Bulgari and the jewelry industry,” said Jean Christophe Babin, CEO of Bulgari and the newly appointed CEO of LVMH’s watch division, at a press conference at the new manufacture. The factory will exclusively produce jewelry for Bulgari, including high-end pieces, though unique creations will continue to be made in Rome. The expansion has doubled Bulgari’s production capacity, and visitors saw various iconic pieces in progress, including Serpenti Viper bracelets, a high-jewelry Serpenti watch, and a Diva’s Dream necklace.
Beyond increasing production, the new facility will also help Bulgari develop new techniques and bring more of its craftsmanship in-house. As global trade faces uncertainty, the company’s move to expand production in Italy demonstrates its confidence in the long-term growth of the luxury market. “Despite global challenges, we remain committed to investing in Italy and the luxury industry,” said Toni Belloni, president of LVMH Italy.
Sustainability is also a key focus at the new facility. The building operates on renewable energy, featuring a geothermal system and more than 4,100 solar panels that cover up to 50% of the site’s energy needs. The remainder is sourced from other renewable energy. The facility also adheres to a plastic-free policy and even houses a bee farm that produces Bulgari-branded honey.
One of the most exciting aspects of the expansion is the establishment of a jewelry school. In collaboration with the renowned Italian jewelry school TADS, based in Naples, the school will train the next generation of jewelers. Students will receive a diploma recognized by the Italian government. Graduates will have the option to start their careers at Bulgari or explore other opportunities in the jewelry industry. “This school will play a vital role in transmitting knowledge and ensuring the future of the craft,” said Corinne Le Foll, CEO of Bulgari’s Jewelry and High-Jewelry Division.
The new facility has already seen significant growth since the original manufacture opened in 2017. From 370 employees at the time of its launch, the facility now employs 1,100 people. Belloni also highlighted that the LVMH group, which owns Bulgari, operates 66 workshops across Italy and celebrates the centennial anniversaries of two of its Italian brands, Loro Piana and Fendi, this year.
“We are committed to nurturing the next generation of skilled artisans,” Belloni said. “The inauguration of this facility is an example of our leadership in the industry and our ongoing investment in craftsmanship and heritage.”
Bulgari’s expansion in Valenza is not just a milestone for the brand but for the luxury jewelry industry as a whole, highlighting the company’s dedication to both tradition and innovation.
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