DAAR, the innovative jewelry brand under the TEILOR Group, has announced its collaboration with renowned singer and songwriter Irina Rimes as its brand ambassador.
Known for its modern and versatile designs, DAAR specializes in lab-grown diamond jewelry. The brand aims to appeal to a young, adventurous audience eager to explore new trends in the jewelry industry. With a focus on millennial luxury, DAAR offers an accessible and authentic approach to fine jewelry.
Irina Rimes, who embodies authenticity, creativity, and versatility, is the perfect fit for the brand. Her partnership with DAAR marks a fresh chapter in the brand’s development, aligning two creative forces that share a deep connection to emotion and style.
“DAAR and Irina Rimes represent a new chapter for the TEILOR portfolio. We’re thrilled about this collaboration, which celebrates femininity, creativity, and empowerment. Our goal has always been to inspire our customers, not just with our jewelry collections, but also through campaigns that tell the stories behind our precious stones. Jewelry reflects personality, emotion, and moments, and Irina perfectly represents these values. With her, DAAR steps confidently into the spotlight,” said Iulia Novac, Marketing Director of TEILOR and DAAR.
Through this partnership, DAAR aims to highlight the benefits of lab-grown diamonds and colorful lab-created gemstones while educating the public. Lab-grown diamonds, which differ from natural diamonds only in origin, are a modern and versatile option for the next generation of jewelry enthusiasts.
Irina Rimes expressed her excitement about the collaboration, saying, “The way we express our personality can evoke powerful emotions, much like music. DAAR’s aesthetic resonates with me—it’s delicate yet strong, authentic yet bold. I’m proud to represent a brand that celebrates femininity in such a subtle and courageous way.”
Looking ahead, DAAR plans to expand its presence with new store openings in shopping centers across Romania. The brand will also launch in-house designed collections, continuing its mission to educate and inspire customers while providing an elevated shopping experience in line with TEILOR’s legacy of innovation.
Related topics:
- LVMH Reports a 2% Decline in Q1 Sales
- Cooksongold Enhances Jewelry Design with Artec 3D Scanning Technology
- Cartier’s Sparkling Legacy Shines at V&A Exhibition in London
