A recent survey by the Plumb Club reveals that independent jewelry retailers continue to be the preferred choice for consumers, with 43% of respondents opting for them when making jewelry purchases.
National chains followed, selected by 23% of those surveyed. Department stores attracted 13% of respondents, while 12% preferred to shop for jewelry online.
The survey, conducted by the Plumb Club in collaboration with trend forecasting expert Paola De Luca and The Futurist, as well as analytics firm Qualtrics, uncovered several key insights:
Spending Trends: The average amount spent on bridal jewelry has increased by 2%, now reaching $5,493. Meanwhile, the average spend on non-bridal jewelry saw a significant rise, jumping 28% to $1,664 compared to last year’s figures.
Influencing Factors: Designers and brands are the primary influencers in jewelry purchases, with 31% of respondents naming them as the top factor. “Family and friends” were the second most influential group, cited by 30% of shoppers. Retailers’ websites were a factor for 21% of respondents.
Spending Priorities: When deciding on jewelry purchases, consumers named diamond and gemstone quality as the most important factor, with 30% of respondents prioritizing it. The size of the stone came in second.
The survey collected responses from 2,000 men and women, aged 25 to 60, who have attended college and maintain a household income of at least $75,000 annually.
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