Loriann Jewelry, founded by designer Lori Friedman in Westport, Connecticut, has become known for its innovative approach to jewelry design. Regularly introducing fresh collections, Friedman’s work resonates deeply with her customers, keeping them excited and engaged.
Friedman has managed to maintain a balance between creativity and production efficiency, ensuring that each new collection feels both new and familiar. This approach, which mirrors the “drops” retail model, has helped the brand attract clients who later become loyal collectors.
The latest collection, Becharmed, brings together 17 elegant charms that capture the essence of life’s most cherished moments. The collection, says Friedman, is designed to celebrate memory-keeping, and aims to inspire wearers to explore and create personal stories through the pieces. The goal is to design pieces that resonate with individuals, reflecting their unique journeys.
Becharmed draws upon classic design elements, including black enamel, softly brushed gold, tiny diamonds, and symbols that blend traditional and modern aesthetics. Each charm in the collection is associated with one of four themes: guidance/illumination, strength/fortitude, luck/transformation, and protection/love. These themes offer meaningful gifts, particularly for occasions like Mother’s Day.
The “guidance and illumination” category features symbols like angels, stars, and the crescent moon, offering a sense of celestial guidance.
“Strength and fortitude” charms are designed for those who have gained wisdom in navigating life’s challenges. The fleur-de-lis, symbolizing grace and purpose, and the sword amulet, representing courage and integrity, both reflect inner strength and empowerment.
“Luck and transformation” charms, such as a horseshoe tipped with diamonds and a ladybug, invoke traditional symbols of good luck and new beginnings, bringing positive energy to the wearer.
With Becharmed, Loriann Jewelry offers a collection that beautifully combines art, tradition, and personal meaning—perfect for Mother’s Day or any occasion that calls for a thoughtful, memorable gift.
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