The Palace Jeweler, a brand known for its luxury jewelry, recently hosted the latest edition of “Dazzle Your Day with Prilly Latuconsina” at Botani Square in Bogor. This event builds on last year’s successful launch at Summarecon Mall Bekasi, marking another step in the brand’s efforts to appeal to younger audiences with its lifestyle-driven approach. The event celebrated the ILY Gold collection, a collaboration between The Palace and popular Indonesian actress, Prilly Latuconsina.
As part of the Central Mega Kencana (CMK) group, The Palace Jeweler has been known for offering accessible luxury, promoting its “3T” concept: Therlengkap, Therjangkau, Therjamin, which translates to comprehensive, affordable, and guaranteed. With the ILY Gold collection, the brand aims to connect more deeply with Gen Z by offering designs that reflect personal style.
Jelita Setifa, the general manager of The Palace Jeweler, shared that after the positive reception in Bekasi, the brand wanted to bring the event to Botani Square to celebrate the ILY Gold collection’s presence in stores nationwide.
The ILY Gold collection was first introduced online on August 1, 2024, and quickly captured the attention of jewelry lovers. Due to its popularity, the collection expanded to The Palace’s stores across the country by October. The collaboration features high-quality 9K gold pieces, available in both yellow and white finishes, with Latuconsina’s creative touch reflecting her confident and playful persona.
The event’s main highlight was a fan meet-and-greet with Prilly Latuconsina, giving her followers, known as the Prillvers, a chance for an up-close brand experience. On display were five signature lines of the ILY Gold collection: Spectrum of Pink Beach, Daydream, Sugar Rush, Blush, and Love Letter. Each line is inspired by themes of joy, youth, and romance.
The Spectrum of Pink Beach collection draws inspiration from the soft pinks and ocean blues of Labuan Bajo’s coastline, while Sugar Rush offers a fun, candy-toned aesthetic. Daydream captures the sweetness of love, while Blush evokes the imagery of Cupid’s wings and first crushes. The Love Letter line, inspired by Latuconsina’s habit of collecting handwritten notes, turns these memories into timeless jewelry designs.
Latuconsina expressed her hope for the collection, saying, “I hope ILY Gold can become a jewelry collection that accompanies everyone, especially the younger generation, in their daily activities, as this collection is indeed designed for everyday wear.”
The event also offered attendees an immersive customer experience. Those who registered through promoted ads received exclusive gifts, while qualifying purchases gave them access to a photo booth with Latuconsina. Select customers who spent at higher tiers had the opportunity to attend an intimate dinner with the actress.
Related topics:
- Loriann Jewelry Captures Hearts with Becharmed Collection for Mother’s Day
- Gorjana to Open 100th Store at Scottsdale Fashion Square
- Celebrate Earth Day with Sustainable Jewelry from Feast Jewelry
