Shanghai-based Jordanian jewelry designer Lama Hourani has launched her brand’s first standalone store in Shanghai, marking a new chapter in her creative journey.
Hourani, who describes herself as a nomad at heart, is known for her bold jewelry designs. She draws inspiration from her Arab heritage and her artistic upbringing — her family established one of Jordan’s first private galleries in the 1990s. Her collections aim to blend commercial appeal with cultural meaning.
Her jewelry pieces, often geometric and centered around themes of unity, love, femininity, and human connection, are priced between 1,000 and 11,500 euros.
The new store took over a year to prepare. It is located on Yueyang Road, a quiet street in Shanghai’s Hengfu Historic and Cultural Preservation Area, also known as the Former French Concession.
“I fell in love with this street; it’s so quiet and elegant,” Hourani said. “It’s one of the few streets without electrical wires running all over, even through the trees. This new chapter is a strategic move for the brand.”
She explained that while her previous studios were hidden and intimate, the Shanghai space offers both accessibility and a sense of discovery.
Hourani sees Shanghai as a bridge between the brand’s Middle Eastern roots and Asia’s creative energy. “By setting up here, we are positioning Lama Hourani as a global curator of interconnected stories where fashion, art, and architecture meet,” she said.
The store is called Beit, which means “house” in Arabic. It uses natural materials such as terra cotta, marble, and cement. The space features naked walls, original wooden ceilings, and handmade furniture and artworks designed by Hourani herself. Among the highlights are a rose marble cabinet featuring poetry and a curated library of design books. The goal, she said, is to create “experimental storytelling” and encourage visitors to linger and explore.
Jewelry is displayed in round cabinets inspired by Chinese dining tables — a symbolic gesture representing the gathering of senses and emotions, which lies at the heart of her design philosophy.
Hourani’s personal story is also woven into the space. Pieces by female Chinese artists, such as Lin Fanglu, Jun Ting, and Fu Xiaotong, are displayed alongside Hourani’s sculptural works and her signature Lova Wall. The wall, created with help from her young twins, features the Chinese character for love and highlights its evolving meaning.
The Lama Hourani Beit store is open to the public seven days a week.
Ahead of Beit’s opening, Hourani launched a pop-up space at Beijing’s luxury mall SKP, which she calls The Lama Hourani Room.
“It’s a miniature store with our hand-crafted love wall, sculptural elements, signature colors, and an expandable round abundance cabinet inspired by a Chinese dining table,” she said.
Hourani’s most recognizable design is the Side Rock Ring. This piece offsets the central stone so it rests between two fingers. She said the design puts the focus on the wearer and makes the stone feel like a natural part of the hand. Its comfortable style has helped Hourani connect with Chinese customers, who increasingly favor niche and personalized designs.
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