BRISBANE, AUSTRALIA, January 11, 2024 – Australian gemstone company NYBlue Pty Ltd has unveiled an ambitious global purchasing campaign dedicated to gemstone-quality Cambodian blue zircon. With an extensive inventory exceeding 1,000,000 carats of both raw and faceted stones, NYBlue is poised to solidify its status as a premier global supplier of Cambodian blue zircon.
Specializing in the acquisition and distribution of high-quality White, Red, and Blue Cambodian zircon gemstones, NYBlue aims to capitalize on the rarity of blue zircon, attributed to its limited supply and the recent closure of numerous mines in Cambodia due to legislative changes.
As the oldest mineral on Earth dating back over 4.4 billion years, natural zircon possesses a unique attribute of double refraction, endowing it with enhanced dispersion compared to diamonds. This makes zircon an exceptional choice for industry professionals seeking unmatched radiance in jewelry pieces. The age and scarcity of zircon in the market contribute to its desirability.
NYBlue’s global buying campaign is driven by the perceived undervaluation of Cambodian blue zircon in the international marketplace. The recent closure of mines, combined with a shallow market depth, creates conditions akin to those observed in the Tanzanite market. Tanzanite, discovered in Tanzania in the 1960s, experienced significant price fluctuations, with some specimens rivalling diamonds in value.
Mitch Brownlie, the majority shareholder of NYBlue, emphasizes the company’s belief in the extraordinary potential of Cambodian blue zircon. Brownlie states, “We believe that Cambodian blue zircon deserves recognition as one of the most extraordinary, underappreciated, and undervalued gemstones on the market.”
NYBlue anticipates aligning the trajectory of Cambodian blue zircon with trends seen in other gemstones, as observed by the Gemological Institute of America (GIA). The company aims to establish a retail pricing range per carat between $5,000 and $15,000, potentially valuing the company in the billions of dollars.
Following the acquisition campaign, NYBlue plans to launch an extensive global marketing initiative to inform consumers and industry professionals about the exceptional attributes of zircon and highlight its superiority compared to other gemstones.
In the words of Mitch Brownlie, NYBlue is poised to revolutionize the perception and market value of Cambodian blue zircon, positioning it as a gemstone deserving of recognition and appreciation in the global market.
