James Avery Artisan Jewelry has launched a new store at 8219 State Hwy. 151, Ste. 128, situated in San Antonio’s Westover Marketplace. Renowned for its charm bracelets that allow individuals to showcase their personality, interests, and affiliations, the Texas-based, family-owned retailer offers a unique selection tailored to its Texan audience.
In a fashion reminiscent of the Pandora bracelet trend of the late 2000s, these charm collections have gained popularity primarily within the region. Alongside classic designs such as initials, animals, and symbols of achievement, James Avery presents charms infused with Texan flair.
Customers can choose from a diverse range of Texas-themed charms, including the iconic shape of the state itself, cowboy boots, bluebonnets, and even tacos. Collaborating with Whataburger, James Avery introduces an enamel charm set for a playful touch. Moreover, San Antonio-specific charms like “Viva Fiesta” and depictions of The Alamo are available, catering to local sentiment.
For those not inclined towards bracelets, options to adorn necklaces, earrings, or rings are offered, providing versatility in personal expression.
Karina Dolgin, Chief Product and Revenue Officer at James Avery, expressed excitement about the brand’s 70th anniversary and the expansion into San Antonio. She emphasized the joy in assisting customers to discover jewelry that holds personal significance, a sentiment echoed by store manager Barbi LutriGonzalez.
Originating in the Hill Country and crafted in Kerrville, Comfort, Hondo, and Corpus Christi, James Avery pieces are imbued with Texan heritage. Utilizing materials like silver, 14- and 18-karat gold, brass, and occasionally gemstones, the brand ensures quality and authenticity.
With a strategic location offering convenient access from Highway 151 and Loop 410, the new store aims to deliver the exceptional customer service for which James Avery is renowned, welcoming patrons from the west side of San Antonio and beyond.
