Grammy-winning singer, songwriter, and actress Ariana Grande has been selected by Swarovski as their Brand Ambassador due to her significant impact on inclusivity and empowerment.
Swarovski, which reported a substantial sales increase of $1.99 billion in 2023, praised Grande as a “true style icon” and highlighted her ability to embody their values of creativity and fearless self-expression.
“I am honored to be Swarovski’s Brand Ambassador,” Grande stated. “It’s exciting to represent a brand that shares my passion for creativity, pushes boundaries beyond jewelry, and promotes values of unapologetic self-expression. I look forward to this journey and inspiring others to embrace their own unique sparkle.”
The collaboration will kick off with a holiday campaign later this year. Swarovski’s global creative director, Giovanna Engelbert, expressed enthusiasm about the partnership, saying, “Ariana’s charm and positive energy resonate perfectly with Swarovski’s mission of spreading joy worldwide, and I am delighted to have her join us as Brand Ambassador.”
Grande’s appointment underscores Swarovski’s strategy of merging celebrity influence with their brand ethos, aiming to captivate a global audience through forthcoming campaigns led by Grande as ambassador.
