Citizen, the renowned watchmaker, has launched an exhibition that began in Tokyo and has now arrived in New York City, with plans to tour Europe next.
Established in 1918 as the Shokosha Watch Research Institute, Citizen adopted its current name in 1924 on the suggestion of the Tokyo mayor. According to Chief Operating Officer Yoshihisa Yajima, the name Citizen was chosen to signify the brand’s commitment to creating timepieces beloved by people from all walks of life. “Since then, we’ve consistently crafted watches that everyone can appreciate and that enhance their daily lives,” Yajima explains.
The exhibition showcases a wide array of models, ranging from the brand’s first hand-wound Caliber 16 pocket watch to revolutionary designs like the 2016 Eco-Drive One, recognized as the thinnest light-powered watch ever made. Visitors can also explore distinctive pieces such as the colorful Kinder Time from 1968, designed specifically for children. The collection is organized into twelve thematic categories such as “Simple Sophistication,” “Stellar Design,” and “Pioneering,” offering a comprehensive overview of Citizen’s craftsmanship and evolution in style and functionality.
“Our fully integrated system, from component production to assembly, reflects our dedication to innovation and continuous improvement, guided by our motto ‘Better starts now,'” adds Yajima.
While celebrating its past achievements, the exhibition also looks forward to the future. Jeffrey Cohen, President of Citizen Watches America, highlighted the brand’s forward-thinking stance. “Today, we begin looking ahead,” Cohen stated during the exhibition’s launch. “We listen to consumers while incorporating our own perspectives, utilizing extraordinary materials like Super Titanium and Duratect, and pioneering technologies such as atomic timekeeping and Satellite Wave.” Cohen emphasized the importance of attracting younger watch enthusiasts as the brand adapts to a new generation of customers.
For those unable to visit the exhibition, Assouline has published a commemorative coffee table book titled “Citizen: The Essence of Time,” authored by watch expert Jack Forster. This 239-page volume provides a detailed exploration of Citizen’s rich history and significant achievements.
Citizen’s centennial celebration not only commemorates the brand’s legacy but also underscores its ongoing commitment to innovation and customer satisfaction.
