Bvlgari celebrated a major milestone at a grand event in Rome, where the luxury brand was founded. The exclusive gala took place at the historic Terme di Diocleziano, marking a key moment in Bvlgari’s history.
The new Aeterna collection features over 500 creations, including high jewellery, luxury watches, bags, and fragrances. The highlight of the collection is the Serpenti Aeterna necklace, adorned with seven flawless diamond drops totaling 140 carats. This centerpiece symbolizes Bvlgari’s 140 years of excellence.
The event was attended by celebrities such as Anne Hathaway, Priyanka Chopra Jonas, and Liu Yifei, showcasing Bvlgari’s dedication to creating timeless masterpieces. The evening included a stunning jewellery show and a gala dinner with a menu crafted by renowned three-Michelin-starred chef Massimiliano Alajmo.
Bvlgari’s CEO, Jean-Christophe Babin, spoke about the brand’s legacy, noting that Bvlgari creates not just jewellery but eternal pieces with enduring style and value.
The Aeterna collection reinforces Bvlgari’s status as a leader in high jewellery, honoring its Roman roots while looking forward with unmatched creativity and craftsmanship.
