Macy’s is gearing up for New York Fashion Week with a unique project that will introduce new jewelry brands and exclusive products. The initiative will be implemented across several categories at its Bloomingdale’s stores, the company announced on Wednesday.
Tony Spring, Macy’s CEO, revealed the details during an earnings call, as reported by The Motley Fool. “In the coming weeks, Bloomingdale’s will launch New York Fashion Week with a two-month immersive experience,” Spring said. “The event will bring the best of Italy to customers through over 300 exclusive products and 30 new brands spanning apparel, fine jewelry, accessories, beauty, and home.”
The project will include celebrations at all Bloomingdale’s locations, along with special shops, installations, and pop-up events dedicated to those categories, Spring added.
While Macy’s is pushing forward with this exciting initiative, the company has adjusted its financial outlook for the full fiscal year. After facing a “challenging environment” and experiencing lower-than-expected revenue in the second quarter, Macy’s has revised its expected sales to between $22.1 billion and $22.4 billion, down from the original forecast of $22.3 billion to $22.9 billion.
In the second quarter, Macy’s revenue dropped by 3.8% year-over-year to $4.94 billion for the period ending August 3. However, the company reported a profit of $150 million, a significant improvement compared to a $22 million loss in the same period last year.
