Graff’s First Collection for Everyone

Graff has introduced its inaugural collection of gender-neutral jewelry, aligning with a growing trend among luxury jewelers, including Boucheron.

This marks the first time the renowned British jeweler has used both male and female models—Rianne Van Rompaey and Huang Shixin—in its advertising campaign.

Named after the billionaire founder of the London-based company, the Laurence Graff Signature collection seeks to challenge traditional gender norms in jewelry. The collection features unisex bangles available in white, yellow, or rose gold, with some adorned with nearly 1.0 carats of pave diamonds. It also includes rings, earrings, and pendants. Prices range from $1,850 to $42,000.