Chow Tai Fook has appointed Gabriela Ferreira as the international general manager to lead its expansion efforts in Southeast Asia and other markets outside of China and Hong Kong. Ferreira, formerly the general manager for Southeast Asia and Oceania at Loewe, will set up a team in Singapore. Her focus will be on increasing brand appeal and identifying new growth opportunities for Chow Tai Fook in these regions. She will also manage the company’s product range and oversee retail, wholesale, and travel retail channels internationally.
Chow Tai Fook managing director Kent Wong stated, “Gaby will drive the expansion of our retail network into key travel markets and areas with customers who appreciate Chinese culture, art, and beauty. Her expertise will be crucial as we explore opportunities in both existing and new international markets with strong demand for our collections.”
Chow Tai Fook operates in Singapore, Malaysia, Thailand, Vietnam, Cambodia, Japan, Korea, Canada, and the US. Ferreira will report directly to Wong in her new role.