Swarovski has launched its Holiday 2024 campaign, titled Party of Dreams, starring Global Brand Ambassador Ariana Grande. The campaign, captured by photographers Mert and Marcus and directed by Christian Breslauer, showcases a glamorous holiday celebration envisioned by Swarovski’s Global Creative Director Giovanna Engelbert.
In the campaign, Ariana Grande takes center stage in a vibrant nightclub, filled with Swarovski’s signature colors. She embodies the brand’s festive elegance, wearing pieces from Swarovski’s Millenia and Matrix Crash collections. As she moves through the lively venue, Grande encounters a diverse group of partygoers, each adorned in Swarovski jewelry and couture, representing various iconic eras. The gathering emphasizes individuality, self-expression, and inclusivity, all united by the signature sparkle of Swarovski crystals.
Giovanna Engelbert expressed her excitement about the collaboration, saying, “Creating Party of Dreams with Ariana Grande was a true joy. This project combined creativity, pop culture, and a love for glamour in the most vibrant way. The festive energy of Swarovski shines through every detail.”
Ariana Grande also shared her enthusiasm, reflecting, “Dancing at the Party of Dreams was unforgettable. The festive spirit, surrounded by glamour and Swarovski’s iconic sparkle, was electric. It’s an honor to bring this joy to the holiday season with Swarovski.”
The Party of Dreams campaign is now live across TV, print, digital, and Out-of-Home platforms, spreading Swarovski’s holiday spirit around the globe.
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