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Home News Secolo and EÉRA Debut ‘Through Chrome Reflections’ at London Art Week

Secolo and EÉRA Debut ‘Through Chrome Reflections’ at London Art Week

by Madonna

During London Art Week 2024, Italian furniture brand Secolo joined forces with renowned jewelry label EÉRA to debut Through Chrome Reflections, a captivating limited edition capsule collection that fuses the worlds of furniture and fine jewelry design. The collaboration, which merges distinct aesthetics from both brands, piqued the interest of visitors, offering an intriguing blend of form and function.

Designed by EÉRA co-founders Chiara Capitani and Romy Blanga, the collection reimagines three of Secolo’s iconic pieces: the Sibylia Armchair, Laghi Coffee Tables, and Laghi Mirrors. Influenced by the surreal, inflated sculptures of Erwin Wurm and the futuristic art of Hajime Sorayama, EÉRA transformed these classic designs with bold, geometric lines, utilitarian hardware, and a new chrome finish. The result is a striking, avant-garde reinterpretation that combines futuristic elements with the brands’ shared commitment to distorted elegance.

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Each piece in the collection—whether the inflated curves of the Sibylia Armchair, the reflective surfaces of the Laghi Mirrors, or the sculptural silhouettes of the Laghi Coffee Tables—captures the essence of both Secolo’s Italian craftsmanship and EÉRA’s design vision. The interplay of proportions, chrome finishes, and sculptural shapes gives the furniture a modern, almost sculptural quality.

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The exhibition, set against the backdrop of London’s bustling streets, provided a moment of escape for art and design enthusiasts. Nestled in a minimalist, sleek environment with fuchsia carpeting and large windows, the collection caught the eye of passersby and attendees of both London Art Week and the Frieze Art Fair.

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Through Chrome Reflections highlights the innovative possibilities that arise when two disparate industries—luxury furniture and fine jewelry—come together. For those unable to attend, the collection serves as a testament to the ever-evolving nature of design, pushing the boundaries of artistic creation and inspiring new directions in both fields.

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