Kultivate Karats, a leading Bengaluru-based lab-grown diamond brand, has officially opened its flagship store in the Tricity area, marking a major milestone in the brand’s expansion efforts. The store’s launch, held on Sunday, was celebrated with the presence of popular actress and Bigg Boss Season 14 winner Rubina Dilaik, who inaugurated the outlet and showcased the brand’s commitment to sustainable luxury.
Actress Rubina Dilaik Opens New Store
The inauguration event, attended by several industry professionals and fashion enthusiasts, was highlighted by Rubina Dilaik’s participation as the chief guest. Dilaik, known for her television stardom, took a tour of the new store and tried on several elegant pieces from the store’s collection, which features exquisite jewellery made from lab-grown diamonds. Her involvement in the launch underscored Kultivate Karats’ alignment with both modern trends and eco-conscious luxury.
Strategic Partnership to Strengthen North India Presence
In a bid to further solidify its footprint in North India, Kultivate Karats has entered into a strategic partnership with Deepak Gupta, a well-established jewellery entrepreneur from Chandigarh. Gupta, alongside Kubix Jewels LLP, the parent company of Kultivate Karats, will leverage local expertise to broaden the brand’s regional reach. This collaboration promises an expanded selection of innovative, eco-friendly jewellery options for Tricity residents.
Meeting the Rising Demand for Sustainable Luxury
Sampath Jain, Co-founder of Kubix Jewels, spoke about the growing demand for lab-grown diamonds and their potential to revolutionize the jewellery market. “Consumers are increasingly seeking affordable yet luxurious alternatives, and our new outlet meets that demand by offering high-quality, lab-grown diamonds produced using sustainable methods,” Jain stated. These diamonds, which are chemically identical to mined diamonds, are produced in controlled environments, reducing the environmental impact of traditional diamond mining.
Educating Consumers on Lab-Grown Diamonds
In addition to the store opening, the launch featured educational sessions led by industry experts to raise awareness about lab-grown diamonds. These sessions focused on the ethical production, affordability, and exceptional quality of lab-grown diamonds, aiming to equip consumers with the knowledge to make informed choices. By highlighting the benefits of these sustainable options, Kultivate Karats hopes to shift consumer attitudes toward more responsible and affordable luxury.
Why Lab-Grown Diamonds Are Gaining Popularity
Lab-grown diamonds have surged in popularity due to their sustainable production processes and more accessible price points. By eliminating the ethical dilemmas tied to traditional mining, they appeal to a growing demographic that values environmental responsibility without sacrificing quality or style. As awareness around these benefits spreads, experts predict that lab-grown diamonds will continue to reshape the global jewellery industry.
A Milestone for Both the Brand and the Local Market
The Tricity flagship store not only marks a key moment for Kultivate Karats but also serves as a significant development for the local jewellery market. The store’s opening is part of the brand’s broader strategy to become a leader in the lab-grown diamond sector, offering Tricity residents access to premium jewellery that aligns with both luxury and sustainability. As the market for eco-friendly luxury jewellery continues to grow, Kultivate Karats is well-positioned to lead the charge, setting an example for other brands to follow.
In the coming months, the brand plans to expand further, reshaping the jewellery landscape with its innovative and environmentally responsible offerings.
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