Fiona Diamonds, a trailblazer in the lab-grown diamond industry, has inaugurated its sixth flagship store in Civil Lines, Prayagraj. The launch further solidifies the brand’s commitment to offering eco-friendly luxury, expanding its footprint in India with existing stores in Mumbai, Delhi, Bengaluru, and Pune. This new location is part of Fiona’s broader strategy to make exquisite, ethical, and sustainable fine jewelry more accessible, particularly for engagements and weddings.
The grand opening was attended by prominent actors Shubhangi Atre, Gouri Tonnk, and Hunar Hali, whose presence added a touch of glamour to the event. Atre, known for her iconic catchphrase “Sahi Pakde Hain,” welcomed the lab-grown diamond trend in Prayagraj, saying, “You’ve made the right choice by bringing lab-grown diamonds to your city. Fiona Diamonds is perfect for those who value both beauty and responsibility.”
Tonnk praised Fiona’s offerings, noting, “Jewelry is every woman’s best friend, and the variety and craftsmanship Fiona Diamonds offers are truly a dream come true for every style and jewelry lover in a cost-effective way.”
Hali also shared her thoughts, highlighting the environmental benefits of lab-grown diamonds: “Buying a lab-grown diamond not only enhances your beauty but also shows how responsible you are towards the environment. It’s luxury with a purpose.”
Parag Agrawal, Co-Founder and Managing Director of Fiona Diamonds, expressed excitement about the expansion. “This new store represents a milestone in our journey to revolutionize the fine jewelry landscape,” Agrawal said. “At Fiona, we are committed to offering exquisite designs that embody sustainability, unmatched craftsmanship, and timeless beauty. Engagement rings and bridal jewelry remain our most cherished offerings, and we’re thrilled to bring these to the people of Prayagraj.”
Renowned for its eco-friendly, conflict-free jewelry, Fiona Diamonds continues to set new benchmarks in the industry. The brand’s solitaire engagement rings, for example, start at Rs 50,000 for a 1-carat stone—an affordable alternative to traditional natural diamonds, which can cost as much as Rs 5 lakh.
The Prayagraj store will feature a carefully curated selection of engagement rings, bridal jewelry, and timeless pieces that combine modern elegance with the brand’s ethical values. Fiona Diamonds’ latest expansion is another step towards its mission of creating a future where luxury and sustainability coexist seamlessly.
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