This holiday season, Amaltas is elevating the art of gifting with the launch of its new Red Bow Collection, an exquisite range of lab-grown diamond jewelry designed to bring timeless beauty, thoughtful simplicity, and sustainability to your celebrations. Perfectly timed for Christmas and the wedding season, the collection offers a wide variety of elegant pieces, ensuring that there’s something for everyone on your gift list.
Whether you’re celebrating the warmth of a family gathering or the grandeur of a wedding, Amaltas’ Red Bow Collection promises to make gift-giving effortless. Featuring delicate earrings, dainty pendants, and chic rings, the collection is a seamless blend of luxury and meaning. Starting at an accessible ₹5,000, these lab-grown diamonds offer an ethical alternative without compromising on elegance.
“We believe every celebration deserves a sparkle,” said an Amaltas spokesperson. “With the Red Bow Collection, we’re making it easier to give diamonds that embody love, beauty, and sustainability, perfect for the holiday and wedding season.”
A Commitment to Sustainable Luxury
Amaltas’ Red Bow Collection is not only a testament to refined craftsmanship but also to the brand’s commitment to sustainability. All pieces in the collection are crafted using lab-grown diamonds, ensuring that each gift is not only beautiful but also eco-friendly. By choosing this range, consumers can celebrate special moments with jewelry that is as ethical as it is exquisite.
An Unforgettable Marketing Campaign
To promote the Red Bow Collection, Amaltas rolled out an eye-catching guerrilla marketing campaign across Delhi NCR, capturing the attention of city dwellers and social media users alike. A giant ring box, adorned with a vibrant red bow, was mounted on a sleek red Audi convertible, symbolizing the collection’s theme of gifts that are simple, classic, and wrapped with love.
The campaign made stops at iconic locations such as Connaught Place, Khan Market, GK’s M Block Market, Select Citywalk, CyberHub, and Galleria Market on 21st December, drawing crowds and creating a buzz on social media. The bold display amplified the reach of the campaign and reinforced Amaltas’ message of modern sophistication.
“The giant ring box on the red Audi perfectly reflected the essence of the collection—gifts that evoke love and excitement,” said Yasha Singh, a spokesperson for Amaltas. “The activation not only captured imaginations but also significantly increased brand awareness, turning the launch into a citywide celebration.”
Discover the Red Bow Collection
The Red Bow Collection is now available for purchase at amaltasjewels website, offering an exclusive selection of elegant, lab-grown diamond jewelry that’s perfect for gifting this season. With pieces that are timeless, sustainable, and full of meaning, Amaltas ensures that every moment is made truly unforgettable.
About Amaltas
Amaltas is a luxury lab diamond jewelry brand known for its fusion of modern design and timeless craftsmanship. Dedicated to sustainability and ethical sourcing, Amaltas continues to redefine the jewelry experience for today’s discerning consumer, offering pieces that combine beauty with responsibility.
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