Limelight Diamonds, India’s leading lab-grown diamond brand, has inaugurated its 23rd retail outlet in the country, marking a significant milestone in the company’s rapid growth. The new store, located in Chennai, solidifies the brand’s footprint in one of the country’s most dynamic markets.
The opening ceremony was graced by actress Nikkii Galrani Pinisetty, alongside Limelight’s Co-founder Nirav Bhatt, and regional partners V. Sreenivasan, K. Krishnamurthy, and V. Udayakumar. The 900-square-foot store is a testament to the brand’s ambitious expansion strategy, which has seen it establish a presence in over 35 cities across India in the past two years. Notable cities in its expansion include Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Rajkot, and Bangalore.
The Chennai store offers a broad selection of solitaire jewelry, featuring necklaces, bracelets, rings, and earrings. These pieces combine advanced technology with traditional jewelry craftsmanship, making the store a go-to destination for enthusiasts of solitaire diamonds. The sleek, minimalist design of the store reflects Limelight Diamonds’ core values of elegance, modernity, sustainability, and luxury, positioning it as an ideal environment to display the brand’s eco-friendly creations.
The store’s commitment to sustainability is mirrored in the lab-grown diamonds on display, which offer customers a sophisticated yet environmentally conscious alternative to mined diamonds. Limelight Diamonds’ customer-centric approach is further demonstrated through services such as custom design options, a lifetime buyback program, a 100% exchange guarantee, and complimentary jewelry insurance—ensuring customers feel secure in their purchases.
The growing awareness of lab-grown diamonds is contributing to their increasing popularity in the jewelry market. As more consumers seek ethical and sustainable alternatives, the entry of major players like the Tata Group into the sector is boosting confidence in lab-grown diamonds. Currently, these diamonds make up approximately 20% of the global jewelry market, with India experiencing an annual growth rate of 15%.
Limelight Diamonds’ impressive expansion is not only reflected in its increasing number of stores but also in its surging sales. The company reports a year-on-year sales increase of three times, reinforcing its ambition to further grow and engage directly with customers. With this momentum, Limelight Diamonds is set to continue offering an unmatched range of solitaire diamond jewelry across India, reinforcing its position as a leader in the lab-grown diamond industry.
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