A new jewelry brand has emerged in Canada, and it’s already capturing the attention of fine jewelry enthusiasts. Celi, founded by sisters Trang Wong and Chau Lui, offers everything from stunning earrings to fully customized engagement rings. The brand was born out of the founders’ shared vision to create an accessible, contemporary jewelry line that celebrates life’s milestones—big or small.
Wong and Lui, who also operate the renowned Paris Jewellers, have built Celi with the core belief that “every moment is worth celebrating.”
Celi’s Distinctive Experience
Celi offers a blend of global online availability and a physical presence in Toronto. The brand aims to provide a refined, modern jewelry experience that feels both celebratory and intimate. “We want to create a space where every visit feels like a celebration,” said Lui.
The Toronto showroom, set to launch a dedicated social space in the spring, aims to be a vibrant hub of creativity and connection. It not only showcases Celi’s signature jewelry collections but also features local artists and complementary brands, making it an ideal destination for those seeking a one-of-a-kind shopping experience.
A standout feature of Celi’s store is its custom jewelry alcove, where customers can create bespoke pieces, including engagement rings. With hundreds of unique designs in ethically sourced diamonds, lab-grown diamonds, and various gemstones, clients can easily compare stones and settings in-store to design their perfect ring.
Celebrating Life’s Moments
Celi’s jewelry is for anyone who cherishes meaningful moments, whether it’s an anniversary, a milestone promotion, or a simple celebration of self-love. The brand caters to a diverse clientele, offering pieces that appeal to men and women from all backgrounds. “We aim to serve people from all walks of life, offering pieces for all occasions—from baby showers to birthdays and everything in between,” Lui explained.
Hero Designs and Pricing
Celi’s debut collection focuses on timeless, solid gold essentials meant for everyday wear. The collection’s hero designs are stacking rings—available in a variety of nostalgic, bold, and delicate styles. These rings can be worn individually or combined to create a personalized look, offering endless possibilities for expression.
Prices for Celi’s everyday jewelry range from $90 to over $2,000, while custom-designed pieces start at $1,000 and can reach higher price points, depending on the choice of gemstones and diamonds. There is no upper price limit for those seeking something truly extraordinary.
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