Chanel has kicked off the new year with a stunning update to its beloved Coco Crush jewelry line. The latest collection blends strength and femininity, offering pieces that empower women to stand out.
For the first time, the collection features bold rubies, adding a pop of vibrant red to Chanel’s signature quilted designs. The scarlet stones reflect the brand’s commitment to free expression, allowing wearers to experiment with color while keeping the pieces versatile and elegant.
The campaign stars global fashion icons, including Blackpink’s Jennie Kim, Amelia Gray, and Mona Tougaard. The new lineup includes 26 designs, ranging from rings and earrings to necklaces and bracelets. Each piece is designed to make a statement and defy conventions.
The collection also encourages layering for a personalized look. For instance, you can pair a C-shaped pendant with matching bracelets or stack 18-karat gold rings and hoops. The result? A polished, effortless style that feels both curated and unique.
With its mix of bold gemstones and timeless design, the new Coco Crush collection is ready to turn heads and inspire confidence.
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