Founded by Belinda Chua in 1996, Flower Diamond has grown from a passion for gemstones into Southeast Asia’s premier jeweller. Known for its exquisite tiaras and iconic collections like the Butterfly and Princess Tiara lines, the brand has become synonymous with elegance and sophistication, catering to today’s discerning clientele.
For nearly three decades, Flower Diamond has been more than just a jeweller – it has been a creator of timeless keepsakes. Based in Singapore, the brand has earned the trust of Southeast Asia’s elite by combining exceptional craftsmanship with personalised service. Each piece is designed to reflect the unique stories of its customers, making it a cherished part of life’s most memorable moments.
The brand’s journey reached a historic milestone in January 2024 during Brunei’s royal wedding. Flower Diamond’s bespoke tiara took centre stage at the ten-day celebration of Prince Abdul Mateen and Anisha Rosnah Isa Kalebic’s union. The bride’s dazzling tiara, crafted with meticulous artistry and adorned with diamonds, showcased the brand’s commitment to excellence and its ability to create pieces fit for royalty.
One of Flower Diamond’s most celebrated collections is the Butterfly line, launched in 2002. Designed by Roslind Ng, who has been with the brand for 25 years, the collection symbolises transformation and hope. Each year, new interpretations are introduced, offering designs that range from playful to elegant, making it a perfect choice for marking life’s milestones.
Flower Diamond’s exclusivity extends to its bespoke services, available at its private showroom on the 15th floor of Tower B in Ngee Ann City. Here, clients can create custom pieces, redesign heirloom jewellery, or explore collections from renowned global partners such as Damaso, Etho Maria, FerriFirenze, Palmiero, and Paolo Piovan. In January 2025, Italian brand FOPE will join this prestigious lineup, further enhancing the brand’s offerings.
As Flower Diamond approaches its 30th anniversary, its legacy continues to shine brightly. From royal weddings to everyday celebrations, the brand remains a pioneer in the world of fine and high jewellery. With every piece, Flower Diamond ensures that elegance and individuality are forever intertwined, creating stories as unique as the people who wear them.
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