Stuyvesant Plaza is set to welcome two new additions: Kendra Scott, a popular jewelry and accessories brand, and Rowan, a specialty ear piercing and hypoallergenic jewelry retailer. Both brands, founded by women, are expected to draw significant interest from shoppers.
Kendra Scott is widely recognized for its vibrant, natural gemstones and precious metals, appealing particularly to teens and young adults. The brand is available in high-end department stores like Bloomingdale’s and Nordstrom, as well as in standalone boutiques. The new Stuyvesant Plaza location will feature the brand’s signature Color Bar, where customers can design their own custom jewelry. The store will also offer a wide range of necklaces, earrings, bracelets, rings, and watches.
In line with its founding philosophy, “Shine Bright, Do Good,” Kendra Scott regularly hosts Kendra Gives Back events to support local nonprofits, further strengthening its ties to the community.
Rowan, on the other hand, specializes in safe and professional ear piercing services performed by licensed nurses. The brand caters to all ages, offering piercings for children as young as two months old as well as for adults. Known for its hypoallergenic jewelry, Rowan emphasizes a comfortable and hygienic experience for its customers.
Rachel Ferluge, General Manager of Stuyvesant Plaza, expressed excitement about the new additions. “We look forward to welcoming Kendra Scott and Rowan to Stuyvesant Plaza,” she said in a press release. “We’re thrilled to add two more nationally beloved, women-founded businesses to our vibrant collection of shops and eateries.”
The announcement comes as part of a broader expansion at Stuyvesant Plaza. Recent months have seen the addition of several new tenants, including Free People Movement, which is set to open later this year. In 2025, the plaza will also welcome Athleta, Anthropologie, and Vineyard Vines. Athleta currently operates a location at Crossgates Mall but will soon join the growing lineup at Stuyvesant Plaza.
With these new arrivals, Stuyvesant Plaza continues to solidify its reputation as a premier shopping destination in the region.
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