Van Cleef & Arpels, one of the world’s most romantic jewelers, captures the essence of idealized beauty in its creations. This Parisian maison doesn’t just focus on love between individuals but celebrates a broader vision of perfection. Even the simplest elements, when touched by Van Cleef & Arpels, transform into symbols of how things should be, rather than how they are.
The brand’s most cherished motifs reflect this philosophy. Fairies and ballerinas represent femininity and grace, almost divine in their flawlessness. Nature’s flora and fauna highlight the world’s inherent perfection. And luck—a whimsical belief that every door will open, and something extraordinary is always on the horizon—plays a central role in its designs.
Each year, Van Cleef & Arpels celebrates spring as a season of renewal and new beginnings. Its Lucky Spring collection, launched in 2021, embodies this spirit. The collection features delicate ladybugs, lilies of the valley, and plum blossoms, all symbols of spring’s arrival.
Crafted from rose gold, white mother-of-pearl, onyx, and carnelian, these pieces are meticulously designed to appear flawless. The carnelians shine with vivid brilliance, the onyx is deep and pure, and the mother-of-pearl glows with a subtle iridescence. Even the gold is polished to a mirrored perfection, with every tiny perlée bead meticulously shaped.
In Van Cleef & Arpels’ world, even a garden under cloudy skies feels untouched by rain—a testament to the brand’s unwavering commitment to beauty and optimism.
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