The Hong Kong International Jewellery Show remains a key platform for jewelers looking to expand their global reach, particularly in emerging markets. Industry participants are urging organizers to enhance overseas marketing efforts to attract more international buyers.
The event, which began on Tuesday, has drawn over 4,000 jewelry companies from more than 40 countries and regions. Running until Saturday, the show features raw materials, finished jewelry, and technical tools, offering a comprehensive platform for industry professionals.
Expanding Global Connections
Sarju Shah, owner of Indian firm Illusion Solitaire Diamond Jewellery, has been attending the show for over a decade. He prepares for the event a month in advance each year, recognizing its value in connecting with clients from Asia, the Americas, and Europe.
Despite a decline in sales over the past two to three years due to global economic challenges, Shah remains optimistic. He expects to achieve at least $100,000 in sales during this year’s show, with the potential to reach $200,000.
Varghese Sunny, wholesale manager of Dubai-based La Marquise Jewellery, echoed similar sentiments. He emphasized the event’s role in building relationships with buyers from diverse regions and said the company has participated for 12 years as part of its strategy to expand in the Asia-Pacific market. To strengthen its presence, La Marquise Jewellery has also opened an office in Hong Kong.
However, Sunny acknowledged challenges, particularly the loss of clients from the Chinese mainland in recent years. He hopes this year’s event will provide insights into the market’s recovery.
Rising Demand in Southeast Asia
Hong Kong-based Eternal Bliss is also focusing on customer expansion. Consultant Paul Lee aims to connect with more buyers from Southeast Asia, noting that while the clientele has traditionally been from Europe and North America, demand from emerging markets is increasing due to rising purchasing power.
Shikhar Rastogi, design and merchandising manager of KGK Jewellery Manufacturing in Bangkok, Thailand, highlighted the show’s role in fostering innovation. As a designer, he looks forward to exploring the latest jewelry trends and integrating new ideas into his company’s offerings.
Challenges and Competitive Pressures
While exhibitors recognize the show’s significance, they also acknowledge growing competition in the global jewelry industry. Shah pointed out that an increasing number of similar exhibitions worldwide presents challenges for both organizers and suppliers. To remain competitive, he suggested easing visa requirements for exhibitors and buyers from certain Southeast Asian countries. He also called for stronger promotional efforts to attract more buyers from these regions.
More buyers, Shah explained, would enhance exhibitors’ sales and justify the effort and investment required to participate in the show.
Spotlight on Emerging Designers
This year’s event features the Young Jewellery Designer Arena, providing a platform for up-and-coming designers. Additionally, the International Jewellery Design Excellence (IJDE) Award has returned for the first time since the COVID-19 pandemic. Co-organized by the Hong Kong Trade Development Council and four local jewelry associations, the competition has attracted 80 entries from nine countries and regions.
Beyond the exhibits, the five-day event includes networking activities and industry seminars, fostering knowledge exchange and collaboration.
Meanwhile, the 11th Hong Kong International Diamond, Gem and Pearl Show, held at AsiaWorld-Expo near the international airport, began on Sunday and will conclude on Thursday. This event complements the main show by focusing on raw materials and gemstones, further solidifying Hong Kong’s role as a global jewelry trading hub.
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