FAO Schwarz is enhancing the shopping experience with a new offering that lets customers create their own custom jewelry pieces.
The legendary Manhattan toy store has partnered with BaubleBar to introduce Minibar by BaubleBar, an in-store experience where visitors can design their own bracelet or necklace.
“The space is meant to encourage fun and creativity,” said Mary Bryan Ciarrocchi, Director of Sales at BaubleBar Inc. “Customers not only get to create their own jewelry, but they can also leave with a personalized set of pieces.”
To get started, shoppers can select a base piece and then visit the design vending machine, where they can choose custom elements for their jewelry. After making their selections, an on-site designer will assemble the piece for them.
“Creating the jewelry is quick and easy. Customers can either wear their new bracelet right away or store it in a custom pouch until later,” Ciarrocchi added.
To keep the experience fresh, new base designs will be introduced twice a year. In addition to the custom jewelry options, Minibar by BaubleBar also features ready-made jewelry, including necklaces, earrings (both regular and clip-on), bag charms, and jewelry kits. These items will be updated seasonally. Exclusive pieces, such as a bracelet with NYC-themed charms—featuring a NYC motif, Big Apple, yellow taxi cab, and soft pretzel—are also available only at FAO Schwarz.
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