Travel retail jewelry and watch specialist Kurate International is setting its sights on growth in the cruise and ferry markets. The company, known for its affordable and stylish brands like Belle & Beau and You, has already established strong partnerships with major retailers such as Harding+, Starboard, DFDS, and Stena Line. Now, it is preparing to launch new collaborations and expand its presence further.
Over the past decade, Kurate International has become a key player in the travel retail industry. Its Belle & Beau brand offers a wide range of jewelry, from delicate pendants to bold statement pieces, catering to diverse tastes and occasions.
Sharon Edwards Smith, Key Account Manager at Kurate International, emphasized the importance of the cruise and ferry sector to the company’s global strategy. “This market is a vital part of our business,” she said. “Our jewelry aligns perfectly with the impulse-driven nature of onboard shopping, and our partnerships with key operators have allowed us to grow together.”
Steady Growth and New Opportunities
Kurate International’s presence in the cruise and ferry market has been growing steadily. Edwards Smith noted that the company has seen consistent expansion year after year. “By 2024, we had significantly increased our reach, and we expect further growth in 2025 as demand rises and our partners enhance their onboard retail offerings,” she said.
The company’s existing partners, including Harding+, Starboard, DFDS, and Stena Line, share Kurate’s commitment to providing high-quality, affordable jewelry to travelers. Edwards Smith also revealed plans to expand onto new ferry routes, such as DFDS’s Dover to Dunkirk and Newhaven to Dieppe services, which will help the brand reach even more passengers.
Best-Selling Products
Kurate’s top-selling items in the cruise and ferry sector mirror its global bestsellers. Popular choices include triple bracelet sets, Aurora silver bracelet Twine Toggle Bracelets, and the Abstract Toggle Bracelet in Rose Gold. “These pieces are versatile, affordable, and highly appealing, making them ideal for impulse purchases,” Edwards Smith explained.
The Belle & Beau Aurora silver snake chain bracelet is a consistent favorite, while the Twine Toggle Bracelets—available in silver, gold, and rose gold—feature intricate designs and secure toggle clasps. All products come in stylish gift boxes and include a one-year international warranty.
Tailored Retail Strategies
While Kurate’s product range remains consistent across all channels, the company adapts its presentation to suit different environments. “Cruise and ferry retail operate differently, so we tailor our approach to ensure the best shopping experience for passengers in each setting,” Edwards Smith said.
One innovation that has boosted sales is the introduction of a countertop spinner unit. This compact display can hold around 50 products and is designed to fit various space constraints, making it a practical solution for onboard retail.
A Bright Future for Cruise and Ferry Retail
Edwards Smith believes that both cruise and ferry retail offer significant growth potential. “Cruise passengers have more leisure time to shop onboard, while ferry retail is gaining importance as travelers seek alternatives to air travel with strict luggage restrictions,” she said.
As demand for convenient, duty-free shopping experiences continues to rise, Kurate International is well-positioned to capitalize on these trends. With new partnerships and expanded routes on the horizon, the company is poised for further success in the years to come.
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