Beijing’s International Jewelry Fair has provided a significant platform for global traders, drawing a steady stream of visitors and industry professionals. Among them, Muzaffar Ahmed Bhat, a jewelry and handicraft trader from Tehran, enthusiastically pointed to the crowd at his booth, stating, “You ask me what the exhibition has brought us? I don’t need to say anything—this is the answer.”
The exhibition, spanning 22,000 square meters, featured over 1,000 jewelers from around the world. Attendees marveled at a dazzling array of precious gems, including Burmese rubies, Kashmir sapphires, Colombian emeralds, and Australian opals. The fair highlighted the diversity and craftsmanship of the global jewelry industry.
Muzaffar, who has been operating in China since 2012, credited various trade fairs and expos, including the China International Fair for Trade in Services and the China International Import Expo, for helping him establish his brand in Beijing. “These events have been crucial in expanding my business. Now, I have a store with a stable customer base,” he told China Economic Net while showcasing tapestries adorned with gemstones.
Reflecting on his early days in China, Muzaffar admitted that he initially knew little about the country beyond its vast market potential. However, with support from local authorities and access to favorable business policies, he successfully integrated into the industry. “I started as an outsider, but now I feel completely at home in this market. It is safe, prosperous, and full of opportunities. My next goal is to expand further,” he said.
Suresh, another trader from Sri Lanka, was busy assisting customers trying on gemstone necklaces and rings from his home country. Sri Lanka is known for its rich gemstone resources, including sapphire, ruby, garnet, spinel, and cat’s eye. Besides selling, we are also seeking long-term Chinese partners,” he explained.
Looking ahead, Suresh plans to conduct a targeted survey on consumer preferences in China. He aims to introduce more innovative and fashionable designs tailored to younger buyers. “The younger generation values personal expression. To meet their needs, we must continuously innovate,” he noted.
The 2024 China Jewelry Industry Development Report, released during the fair, revealed that the market size of China’s jewelry and jade industry is expected to reach 778.8 billion yuan this year. The international trade sector has seen record growth, with imports and exports rising significantly. Data from the General Administration of Customs showed that China’s total jewelry trade volume in 2024 reached $154.732 billion, marking a 6.46% increase. Exports surged by 14.7% to $35.83 billion, while imports rose by 4.3% to $118.893 billion.
As China’s jewelry market continues to expand, events like the Beijing International Jewelry Fair provide invaluable opportunities for global traders to grow their businesses and establish lasting partnerships.
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