For nearly 60 years, FRED’s Force 10 collection has been a symbol of adventure, inspired by founder Fred Samuel’s love for the sea and sailing. Now, the French jewelry brand is writing a new chapter with Force 10 Rise—a fresh take on the iconic line, blending timeless elegance with fearless modernity.
A Reinvention of Strength and Glamour
The new collection reimagines the brand’s signature cable and buckle motifs, introducing a dazzling diamond-pavé buckle and sleek lines of diamonds. The designs balance boldness and grace, mirroring the inner strength that drives us to push beyond limits.
Striking Silhouettes & Versatile Styles
- Rings: Three harmonious rows of pink or white gold create a striking, graphic look.
- Necklaces: Perfect for solo wear or layered for a bold contrast of gold tones.
- Earrings: From half-moon hoops to geometric cuffs, the styles offer a modern twist—small in size but big on impact.
A Celebration of Fearless Femininity
Force 10 Rise is more than jewelry—it’s a sparkling call to action. Designed for the bold and free-spirited, the collection encourages wearers to embrace challenges with confidence. True to FRED’s legacy as The Sunshine Jeweller, each piece radiates luminosity and strength, redefining the iconic nautical inspiration for urban life.
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