Tiffany & Co. has launched a new high jewelry campaign featuring the brand’s signature Bird on a Rock brooch and unique creations from the Blue Book 2024: Tiffany Céleste collection.
“This campaign celebrates our house’s legacy while showcasing both our heritage and our future,” said Anthony Ledru, president and CEO of Tiffany & Co. “It highlights the exceptional work of Jean Schlumberger, whose designs symbolize elegance and creativity, alongside our latest collection, which represents the height of Tiffany craftsmanship and innovation.”
The campaign, photographed by Carlijn Jacobs, reimagines Tiffany’s classic high jewelry imagery with a modern perspective. Inspired by John Loring’s book Tiffany Style and high jewelry from the 1950s and ’60s, Jacobs’ vision also draws from the photography of Hiro, known for capturing iconic images of the brand’s most celebrated designs.
Since its acquisition by LVMH Moët Hennessy Louis Vuitton in 2021, Tiffany & Co. has strengthened its focus on high jewelry, hosting more exclusive sales events for elite clients. In 2024, the brand held multiple global high jewelry activations, including Blue Book events in Los Angeles, Tokyo, New York, Paris, and Hong Kong. Hollywood’s influence has also played a role in elevating the brand’s profile, with multiple pieces showcased at the 2025 Oscars, including on Best Actress winner Mikey Madison.
A centerpiece of the campaign, the Bird on a Rock brooch, features pear-shaped and round brilliant diamonds alongside custom-cut baguette diamonds. The diamond bird motif is set on a D-color, cushion-cut diamond weighing over 25 carats. Another standout piece, the Shooting Star necklace, features an internally flawless, D-color emerald-cut diamond of over 18 carats, designed to reflect the celestial beauty of a shooting star.
The campaign also includes high jewelry timepieces, continuing the momentum from LVMH Watch Week in New York in early 2025. Tiffany’s latest watchmaking novelties debuted alongside other LVMH brands at the event.
The new campaign launches Friday in print, on Tiffany & Co.’s website, and across its social media channels.
Related topics:
- TwoJeys and MotoGP Unite for Exclusive Jewellery Collection
- Shola Branson Debuts Solo Exhibition at Sotheby’s Paris
- Walton’s Jewelry Wins Boxwood Insurance’s Best in Business Award
